Florida Citrus | Brand Guide

Basics

The simple goodness of citrus, straight from the groves.

Sincere, informative, and welcoming.

The Sunshine Tree, assets, and clearspace.

Colors of citrus, nature, and atmosphere.

Our typefaces, from headlines to the fine print.

Bright, warm, honest moments.

Soft lines and expressive details.

Our brand, out in the world.