Florida Citrus
Brand Guide
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Color

A vivid palette drawn from citrus, nature, and the Florida atmosphere.

4.1 / Bright and bold

Color from the world of Florida Citrus

The palette draws on ripe fruit, citrus juice, palm trees, groves, blossoms, sunshine, water, bark, and gravel. Its bright hues create an energetic emotional link to Florida. Each brand uses a subset of the master palette. Citrus Gifts may use all fourteen colors.

4.2 / Master palette

Fourteen colors, one family

  • Juicy Yellow#FFD232RGB 255 210 50 · CMYK 0 10 98 0 · PMS 116
  • Fruit Orange#FFAF19RGB 255 175 25 · CMYK 0 27 100 0 · PMS 2010
  • FDOC Orange#FF8200RGB 255 130 0 · CMYK 0 60 100 0 · PMS 151
  • Grapefruit Yellow#FFE64BRGB 255 230 75 · CMYK 1 0 78 0 · PMS 106
  • Juicy Pink#FF9B9BRGB 255 155 155 · CMYK 0 34 9 0 · PMS 176
  • FDOC Grapefruit Pink#FA6464RGB 250 100 100 · CMYK 0 75 57 0 · PMS 178
  • Palm Green#AFE14BRGB 175 225 75 · CMYK 26 0 95 0 · PMS 2297
  • Grove Green#3CB44BRGB 60 180 75 · CMYK 66 0 90 0 · PMS 2270
  • Shade Green#2D5F5ARGB 45 95 90 · CMYK 94 12 43 49 · PMS 7721
  • Blossom Yellow#FAFADCRGB 250 250 220 · CMYK 2 0 16 0 · PMS 9064
  • Sky Blue#C8E6FFRGB 200 230 255 · CMYK 20 2 0 0 · PMS 9441
  • Water Blue#2DA0C8RGB 45 150 200 · CMYK TBD · PMS TBD
  • Gravel Gray#918C87RGB 145 140 135 · CMYK 34 30 33 8 · PMS 402
  • Wood Brown#784B28RGB 120 75 40 · CMYK 0 63 100 57 · PMS 731

The guide says HEX values are converted from RGB and CMYK values from Pantone. Water Blue is printed as RGB 45 150 200 and HEX #2DA0C8. Those values differ, so verify against approved production artwork before color-critical use. CMYK and Pantone are marked TBD in the guide.

4.3–4.4 / Brand palettes

Choose hues for the product

Orange, orange juice, and tangerines

Core product hues:

  • Juicy Yellow#FFD232RGB 255 210 50 · CMYK 0 10 98 0 · PMS 116
  • Fruit Orange#FFAF19RGB 255 175 25 · CMYK 0 27 100 0 · PMS 2010
  • FDOC Orange#FF8200RGB 255 130 0 · CMYK 0 60 100 0 · PMS 151

Grapefruit and grapefruit juice

Core product hues:

  • Grapefruit Yellow#FFE64BRGB 255 230 75 · CMYK 1 0 78 0 · PMS 106
  • Juicy Pink#FF9B9BRGB 255 155 155 · CMYK 0 34 9 0 · PMS 176
  • FDOC Grapefruit Pink#FA6464RGB 250 100 100 · CMYK 0 75 57 0 · PMS 178

Both families pair their core hues with the eight natural hues. Citrus Gifts can draw from the full master palette.

4.5 / Using color

Create focus and balance

Limit the palette

Prefer fewer than five colors in a piece, counting white, so the idea reads at a glance.

Balance two sources

Pair one or two core product hues with one or two natural hues. Let one hue act as a contrasting accent.

Follow the photography

Choose colors that support the dominant tones in the image so the composition stays clear.

Set priorities

Use color deliberately to bring key information forward and allow supporting content to recede.

4.6 / Social media

Make the grid feel like one brand

Core product hues should dominate a brand’s social presence. Natural hues serve as accents. Consider each post beside its neighbors: color and photography should create harmony across the grid as well as within each asset.