Florida Citrus6.1 / Florida sunshine
Light the citrus from within
Bright, warm, high Florida sun creates hard shadows and dramatic contrast. Photograph everyday scenes with clear, bold color. Fruit should glow and juice should appear to shine from within.
6.2 / Lifestyle
Show honest everyday stories
Use natural, unposed situations with crisp color that fits the palette. Show diverse people and everyday moments. Place citrus products front and center so each image still tells a brand story.
6.3 / Product
Make the fruit the focus
Because the products are unbranded, light, shadow, color, and contrast create consistency. Orange juice glows brightly in its glass. Fruit is well lit and prominent. Props add color while feeling familiar and attainable.
6.4 / Studio
Control the scene, keep it human
Studio photography can use ideal lighting, models, stylized props, and floods of color. Whether the image is a product close-up or a small-scale scene, citrus remains the focus.
6.5 / Photography assets
Build from approved imagery
The guide calls for a standardized asset library so fruit and juice are shown consistently and in their best form. Confirm that an image is an approved brand asset before using it in a new campaign.
The images in this website are project imagery and PDF references. The PDF’s FPO examples are directional, not an approved downloadable photo library.
