Florida Citrus8.0 / Brand application
See the system in the world
The final chapter shows how the ingredients of the brand system come together. The PDF supplies examples for organic social, paid social, display advertising, and print brochures and ads. These pages are visual references rather than a new set of written production rules.
8.1 / Digital media
Organic social
The example grid combines product imagery, bright blocks of core product color, short headlines, illustration, and useful wellness information. It shows the adjacent-post harmony described in the color chapter.
8.2 / Digital media
Paid social
Paid social examples put one message and a clear citrus visual at the center of each unit. Orange and grapefruit campaigns retain their own product hues while sharing the same typographic and graphic language.
8.3 / Digital media
Display advertising
Compact banners use a prominent product or benefit, concise copy, strong contrast, and a visible brand mark. The examples show how the identity adapts across wide and narrow formats.
8.4 / Print media
Brochures and ads
The print examples extend the same system across longer-form layouts. They combine origin stories, nutrition information, recipes, gifts, and product photography while using type and color to keep a clear hierarchy.
The print artwork includes specific campaign, nutrition, and seasonal statements from 2022. Recheck factual and health claims before reusing its copy in a current campaign.