Florida Citrus3.1 / Family of brands
The department supports four citrus categories: oranges and orange juice, grapefruit and grapefruit juice, gift fruit, and tangerines. The logos share the Sunshine Tree system while each brand uses its own fruit, central symbol, and differentiators.
3.2 / Construction
Cahuenga Heavy is used for the name within the logo only. It is not a general brand typeface.
3.3 / Individual marks
Every family mark has a full-color master, a compact variation only when height is restricted, and a single-color version when full color cannot work. The guide shows the constructions below.
Oranges and grapefruit among green leaves. One master mark for general use. A compact variation is reserved for limited vertical space.
Fruit: Juicy Yellow and FDOC Orange. Central symbol and name: FDOC Orange. Leaves: Grove Green. Trunk: Wood Brown.
The central orange drop connects juice to Florida groves. The standalone and “The Original Wellness Drink™” tagline masters are used as appropriate. Keep the tagline placement consistent.
Fruit: FDOC Orange. Central symbol and name: FDOC Orange. Leaves: Grove Green. Trunk: Wood Brown.
Oranges grow in the Sunshine Tree. Use the master mark; reserve the compact variation for limited vertical space.
Fruit: FDOC Orange. Central symbol and name: FDOC Orange. Leaves: Grove Green. Trunk: Wood Brown.
Grapefruit grows in the Sunshine Tree. Standalone and “There’s Amazing Inside™” tagline masters may be used as appropriate. Keep tagline placement consistent.
Fruit: Juicy Yellow and FDOC Grapefruit Pink. Central symbol and name: FDOC Grapefruit Pink. Leaves: Grove Green. Trunk: Wood Brown.
A grapefruit-pink drop connects the juice to Florida grapefruit. Use the master mark; reserve the compact variation for limited vertical space.
Fruit: Juicy Yellow and FDOC Grapefruit Pink. Central symbol and name: FDOC Grapefruit Pink. Leaves: Grove Green. Trunk: Wood Brown.
Guide page illustration. A separate web-ready logo file was not supplied.
Oranges and grapefruit grow in the tree. Use the master mark; reserve the compact variation for limited vertical space.
Fruit: FDOC Orange and Juicy Yellow. Central symbol and name: FDOC Orange. Leaves: Grove Green. Trunk: Wood Brown.
Guide page illustration. A separate web-ready logo file was not supplied.
In the grapefruit and gift marks, yellow grapefruit is depicted in Juicy Yellow for contrast on light backgrounds. The one-color tagline versions for Florida Orange Juice and Florida Grapefruit should be white.
3.4 / Color version use
Screens on white or light backgrounds. The guide specifies transparent PNG and EPS, plus SVG for the web.
Four-color process print on white or light backgrounds. The guide specifies professional EPS.
Offset printing when four additional spot plates are available. The guide specifies professional EPS.
Limited-color print or merchandise. It can provide contrast over digital photography when necessary, but is less preferred than full color or white.
Dark backgrounds on any application. The guide specifies transparent PNG and EPS, plus SVG for web.
3.5 / Clearspace
Leave at least the width of the base of the Sunshine Tree trunk between the logo and other design elements on every side. The guide calls this measurement x and applies it to both the master and compact versions. Its transparent PNGs include the required space within the image dimensions.
3.6 / Dos and don’ts
Web-ready assets
Only the Florida Citrus web-ready master set is packaged for download in this prototype. Original production files remain in the project’s source archive.
