Typography

Type roles that balance confident information with human warmth.

5.1 / Brand typefaces

Four faces with distinct jobs

Cahuenga Regular

Display face for large, bold headlines that stand alone. Use Regular only. Cahuenga Heavy belongs inside logo artwork, not general layouts.

Mark Pro

Clear titling face for headlines, subheadlines, and captions. Appropriate weights may be used. Avoid using it for body copy.

Intro Book Alt

Friendly, human body face for long strings of text and longform documents.

Shelby Regular

Script face that adds charm to a headline, either by emphasizing a word or setting the entire line. Best suited to consumer-facing work.

Type specimen

See the approved letterforms

The guide’s specimen page shows all four alphabets and their intended personality. Use it when checking newly supplied font files.

Page 32 of the guide. Select to open the full reference.

The source folder provides Cahuenga, Mark Pro, and Intro font files. Shelby Regular was not supplied, so the site does not imitate it with another script font.

5.2 / System-standard substitutes

When brand fonts are impractical

Georgia

Use in place of Cahuenga for display and Intro Book Alt for body copy.

Aa Bb Cc Dd Ee Ff Gg

Century Gothic

Use in place of Mark Pro for headlines, subheads, and captions.

Aa Bb Cc Dd Ee Ff Gg

These choices are for applications that a broad audience must edit or when brand fonts are not practical.